Your Videos Build Trust. Not Pipeline.
YouTube is the world's second-largest search engine and the platform B2B buyers trust most for product research. Your videos drive qualified traffic to your website — but YouTube Analytics only shows view counts, never the identity of the buyer who clicked through.
Cross-Device Tracking Breaks Completely
A B2B buyer watches your product explainer on YouTube during their morning commute on mobile. Later that day, they visit your website from their office desktop. These are two completely disconnected sessions in your analytics. You can't connect the video view to the website visit, and the buyer never fills a form on either device. The intent signal is split across devices and lost entirely.
YouTube Gives You Views, Not Names
YouTube Analytics tells you that your demo video got 5,000 views and that viewers from the 'Technology' industry watched 73% of it. But it never tells you which specific people watched. You know someone at a Fortune 500 company watched your entire comparison video — but you have no idea who they are, their job title, or how to reach them.
Video Builds Trust Slowly — Attribution Misses It
A CTO watches 12 of your YouTube videos over two months, building deep trust in your expertise. When they finally visit your website and book a demo, the attribution goes to the last-click source — a branded Google search. Your entire YouTube content strategy gets zero credit for building the trust that created the deal. Multi-touch attribution rarely reaches back to YouTube.
Description Links & CTAs Have Tiny Click-Through Rates
Even your best-performing videos with clear CTAs only get 2-5% of viewers to actually click the link in your description. Of those who do click through to your site, fewer than 3% will fill a form. That means for every 10,000 YouTube views, you're capturing maybe 15 leads — a 0.15% effective conversion rate from view to known lead.
Turn Every YouTube Click-Through Into a Named Lead
Kwin identifies B2B buyers who click through from your YouTube videos to your website — without forms, pop-ups, or cookies. Every anonymous viewer becomes a named, qualified lead.
Install Kwin on Your Landing Pages
Add Kwin's lightweight first-party pixel to the website pages your YouTube videos link to — directly or via Google Tag Manager. Kwin works independently of YouTube's tracking and doesn't rely on third-party cookies. Setup takes under 5 minutes with zero IT involvement.
Identify Every Viewer Who Clicks Through
When someone watches your YouTube video and clicks a link to your website — whether from the description, pinned comment, end screen, or card — Kwin identifies them at the person level: full name, verified business email, job title, company, LinkedIn profile, and direct phone number. Works across mobile and desktop in 175+ countries.
AI Connects Video Engagement to Intent
Kwin's AI engine captures which video drove each visitor (via UTM parameters), then tracks their on-site behavior — which pages they viewed, how long they spent, whether they visited pricing. Every identified viewer gets a real-time Purchase Intent Score and ICP match, so you know who watched your content out of curiosity versus who is actively evaluating.
Automated Outreach & Meeting Booking
High-intent viewers automatically receive personalized email sequences from your domain — referencing the specific video they watched. Your sales team gets instant Slack alerts with full context: which video drove them, which pages they viewed, and their intent score. Meetings get booked while your videos keep working 24/7.
Ready to see who's clicking through from YouTube?
Start free. No credit card. No contracts. Then pay-as-you-go at just $0.50 per identified lead.
Finally Prove That YouTube Drives Revenue.
Stop relying on the 2-5% of YouTube viewers who click through and then the 3% of those who fill a form. Kwin identifies 60-70% of all YouTube referral visitors at the person level — multiplying your effective lead capture from video content by 20-40x.
Finally answer 'which YouTube video generated pipeline?' with real data. Kwin traces every identified viewer from the video that drove them to your booked meeting, giving your video team the attribution that YouTube Analytics and Google Analytics can never provide.
YouTube audiences are broad. A viral explainer video might attract developers, students, and competitors alongside your ideal buyers. Kwin's AI automatically scores every identified visitor against your ICP — filtering by job title, seniority, company size, and industry — so sales only sees qualified leads.
Your YouTube videos work around the clock — educating buyers across time zones. Kwin turns every video into an autonomous pipeline engine that identifies viewers, qualifies them, nurtures with personalized emails, and books meetings — even when your team is offline.
From Video View to Booked Meeting — Fully Automated
Frequently Asked Questions
Your YouTube videos are already building trust.
Start identifying the buyers who click through.
Turn every YouTube video into a lead generation engine. Identify every viewer who clicks through to your site, prove video ROI with person-level attribution, and build pipeline on autopilot. Zero risk. 5-minute setup.