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Use Case · Google Ads

Turn Anonymous Google Ad Clicks Into Pipeline

Your Google Search and Display campaigns drive thousands of B2B visitors — but 97% leave without filling a form. Kwin identifies the exact person behind every ad click across 175+ countries and converts them into booked meetings — automatically.

SOC 2SOC 2 Enabled
GDPRGDPR Compliant
No credit card required
🕵️
97%
Of Google Ad Visitors Never Convert
🎯
60-70%
Person-Level Match Rate
💰
$0.50
Per Identified Visitor
<5 min
Setup — Zero IT Required
The Problem

Your Google Ads Budget is Leaking Revenue

Google Ads drives massive B2B traffic, but your conversion funnel only captures a tiny fraction. The rest — your most expensive, highest-intent visitors — vanish without a trace.

🔍
High-Intent Searches, Zero Conversions

A prospect searches for your exact solution on Google, clicks your ad, reads your product page, checks your pricing — and leaves. You paid $3–$12 for that click. Google Analytics tells you someone visited. It never tells you who they were.

💸
Expensive Clicks with No Follow-Up

B2B Google Ads CPCs range from $3 to $50+ depending on your industry. You're investing heavily in Search, Display, and Performance Max — but your only conversion mechanism is a landing page form that 97% of visitors ignore. That's thousands of dollars flowing out with no pipeline to show for it.

🏃
Buying Intent Expires in Hours

When someone actively searches "sales intelligence software" and clicks your ad, they're in buying mode right now. But if they don't fill a form, your team has no way to follow up. By tomorrow, they've clicked a competitor's ad, booked a demo there, and your window is closed forever.

📊
Google's Attribution is Incomplete

Google Ads reports conversions on form fills and tracked events — but it can't show you the 97% of B2B visitors who were interested but didn't convert. You're optimizing campaigns based on a tiny sliver of data, making budget decisions blind to your largest opportunity.

How Kwin Solves This

Capture Every Google Ad Click as a Qualified Lead

Kwin turns your Google Ads traffic from a leaky funnel into a full-capture pipeline engine — no forms required.

🔌
STEP 01
Drop the Pixel, Connect Your Stack

Install Kwin's lightweight tracking pixel on your landing pages — directly or via Google Tag Manager. Connect Slack and your CRM. The entire setup takes under 5 minutes with zero IT involvement.

🔎
STEP 02
Deanonymize Every Ad Click

The moment a Google Ads visitor lands on your site, Kwin identifies them at the person level — full name, verified business email, job title, company, LinkedIn profile, and phone number. Works across Search, Display, YouTube, and Performance Max campaigns in 175+ countries.

🧠
STEP 03
AI Qualifies with ICP & Intent Scoring

Kwin's AI engine instantly calculates an ICP match score and a real-time Purchase Intent Score based on which pages they viewed, how long they stayed, their firmographic data, and buying signals. No manual lead scoring rules or complex setup needed.

🚀
STEP 04
Automated Outreach & Sales Handoff

Qualified leads automatically receive personalized email sequences sent from your domain. Your sales team gets instant Slack alerts with full visitor context — which ad they clicked, which pages they viewed, and their intent score. Meetings get booked while you focus on closing.

Ready to see who's clicking your Google ads?

Start free. No credit card. No contracts. Then pay-as-you-go at just $0.50 per identified lead.

Results You Can Expect

Unlock the 97% You're Missing.

📈
20-40x
More Leads from Same Budget

Stop relying on form fills that only 3% ever complete. Kwin identifies 60-70% of your Google Ads visitors at the person level — multiplying your effective lead volume by 20-40x without spending a single extra dollar on ads.

⏱️
Instant
Real-Time Slack & CRM Alerts

The moment a high-intent prospect clicks your Google ad and browses your site, your sales team gets a real-time Slack notification with their name, company, title, and the exact pages they viewed. Strike while the iron is hot.

🎯
True ROI
Revenue-Backed Attribution

Finally see which Google campaigns, keywords, and ad groups are driving actual qualified pipeline — not just clicks and impressions. Make budget decisions based on revenue data, not vanity metrics from Google's dashboard.

🤖
24/7
Autonomous Follow-Up

Kwin doesn't just identify visitors — she qualifies them, runs personalized email nurture sequences from your domain, and books meetings for your team on autopilot. Your pipeline fills itself around the clock, even on weekends.

The Google Ads Workflow

From Search Click to Booked Meeting — Fully Automated

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Google Search Query
👆
Prospect Clicks Ad
🌐
Lands on Your Page
🔎
Kwin Identifies Person
🧠
AI Scores & Qualifies
📧
Auto-Nurture Email
📅
Meeting Booked

Frequently Asked Questions

When a prospect clicks your Google ad and lands on your website, Kwin's pixel uses our proprietary identity graph to instantly identify them at the person level. We reveal their full name, verified work email, job title, company, LinkedIn profile, and direct phone number — across 175+ countries. No form fill is needed. This works with Search, Display, YouTube, and Performance Max campaigns.

Yes. Kwin identifies visitors from Google Search campaigns, Display Network, YouTube ads, Performance Max, and Discovery ads. Any campaign that drives traffic to your website works with Kwin's pixel. We also capture UTM parameters so you can attribute every identified lead to the specific campaign, ad group, and keyword that drove them.

Google Ads conversion tracking only counts users who fill out a form, make a purchase, or complete a specific event on your site — typically just 2-3% of B2B visitors. Kwin identifies up to 60-70% of ALL visitors, including the 97% who were interested but left without converting. It's the difference between measuring form fills and measuring your actual interested audience.

Absolutely. Kwin captures all UTM parameters from your Google Ads campaigns. For every identified visitor, you can see the exact campaign name, ad group, keyword, and ad creative that brought them to your site. This gives you true revenue attribution at the keyword level — something Google's native tools simply cannot do.

Kwin offers a free tier with 100 identified leads per month — no credit card required. After that, scale with Pay-As-You-Go at just $0.50 per identified lead, or upgrade to the $129/mo Win+ tier for full AI-driven email automation and autonomous pipeline generation. Compare that to Google Ads CPCs of $3-$50+ per click, and the ROI is immediately clear.

Yes. Vison AI is SOC 2 enabled, fully GDPR compliant, and ISO 27001:2022 certified. Kwin identifies B2B visitors using proprietary, privacy-safe methodologies. We do not use invasive third-party cookies, and our identification complies with all major data protection regulations. We never sell your data — your leads stay 100% private.

Stop paying for clicks that go nowhere.
Start identifying your Google Ads visitors today.

Join B2B teams who have turned their Google Ads spend from a cost center into a pipeline machine. Identify the 97% you're missing. Zero risk. 5-minute setup.