Cheaper Clicks, Same Leaky Funnel
Microsoft Ads gives you access to a premium B2B audience at a fraction of Google's cost. But without visitor identification, you're still losing your best prospects to the same anonymous click trap.
Senior Buyers You Can't Reach
Bing's audience skews older and more senior — the exact decision-makers who sign contracts. These are C-suite executives and VPs using Windows desktops at enterprise companies. They click your ad, research your product, and leave. You never know their name because they never fill forms.
Cheaper Clicks, Still No Pipeline
You're getting 30-50% lower CPCs on Microsoft Ads compared to Google. Great efficiency — but if 96% of those clicks still bounce without converting, your real cost-per-lead is just as high. The savings are meaningless when the leads remain anonymous.
LinkedIn Audience, No LinkedIn Data
Microsoft Ads uniquely lets you target using LinkedIn profile data — job titles, industries, companies. You're reaching the perfect audience with surgical precision. But after they click, you lose them completely. The LinkedIn targeting gets them to your site; nothing captures who they actually are.
An Overlooked Channel Gets Overlooked Results
Because Bing has lower volume than Google, many teams treat it as an afterthought — spending less time on optimization and attribution. This means even the leads you do identify often get lost in the noise. High-quality, low-volume traffic deserves the most attention, not the least.
Capture the Premium B2B Audience Bing Delivers
Kwin turns Microsoft Ads from an underutilized channel into your most efficient pipeline source — automatically identifying and converting every visitor.
Install Pixel via GTM
Add Kwin's lightweight tracking pixel to your Microsoft Ads landing pages — directly or through Google Tag Manager. Connect Slack and your CRM. The entire setup takes under 5 minutes. No developer needed, no IT ticket required.
Identify Every Bing Visitor
When a Microsoft Ads click arrives on your site, Kwin instantly identifies the visitor — revealing their full name, verified business email, job title, seniority level, company name, LinkedIn profile, and direct phone number. Works perfectly with Bing's senior-leaning, enterprise audience across 175+ countries.
AI-Powered Lead Scoring
Kwin's AI engine calculates an ICP match score and a Purchase Intent Score in real time. It factors in pages viewed, time on site, firmographic data, and buying signals. Because Bing's audience tends to be more senior, these leads often score higher than Google traffic — and Kwin surfaces that signal automatically.
Automated Outreach & Handoff
Qualified leads receive personalized email sequences sent from your domain within minutes. Your sales team gets real-time Slack alerts with full context — which ad campaign drove them, which pages they viewed, and their intent score. High-value meetings get booked while you sleep.
Ready to see who's clicking your Bing ads?
Start free. No credit card. No contracts. Then pay-as-you-go at just $0.50 per identified lead.
Turn Bing's Efficiency Into Actual Revenue.
Bing already gives you cheaper clicks. Combined with Kwin identifying 60-70% of visitors at the person level, your effective cost-per-qualified-lead drops dramatically compared to any other paid channel.
Bing's audience skews older and more senior than Google's. Kwin identifies these C-suite executives and VPs by name, giving your team direct access to the decision-makers who actually sign contracts — not just marketing managers.
See exactly which Microsoft Ads campaigns, ad groups, and keywords drove each identified lead. Optimize your Bing spend based on pipeline revenue, not clicks — giving this underutilized channel the data it deserves.
Kwin qualifies, nurtures, and books meetings from your Bing traffic around the clock. Your lower-volume Microsoft Ads channel becomes your highest-ROI pipeline source — without adding a single SDR.
From Bing Search to Booked Meeting — Fully Automated
Frequently Asked Questions
Your best leads are hiding in your Bing traffic.
Start identifying them today.
Microsoft Ads delivers senior decision-makers at lower CPCs. Kwin captures every single one. Turn your most underutilized channel into your highest-ROI pipeline source. Zero risk. 5-minute setup.