Your ABM Shows Accounts. Not Buyers.
Account-based marketing tools tell you which companies visited. But deals aren't closed with companies — they're closed with people. The gap between account-level signals and person-level outreach is where ABM pipeline goes to die.
Account Signals Without Person-Level Data
Your ABM platform tells you that 'Acme Corp' visited your pricing page. Great — but Acme Corp has 5,000 employees. Was it the VP of Sales who's evaluating your solution, or a junior analyst doing competitive research? Without person-level identification, your SDRs are guessing who to contact, wasting time on the wrong stakeholders.
Buying Committees Visit Anonymously
The average B2B deal involves 6-10 decision-makers. Multiple people from the same target account visit your site independently — the CTO checks your integrations page, the CFO reads your pricing, the end user watches your demo video. Your ABM tool sees one company. Kwin sees each individual buyer and their specific interests.
Expensive ABM Programs, No Person-Level ROI
You're running coordinated ABM campaigns across LinkedIn, display ads, direct mail, and events — investing $50-$200+ per target account in multi-touch orchestration. But you can't tie specific people within those accounts to specific pipeline. You know accounts are engaging, but you can't prove which campaigns influenced which buyers.
Timing Is Everything — And You're Missing It
When a VP from your Tier 1 target account visits your product page for the third time this week, that's a buying signal screaming for attention. But your ABM platform batches account-level intent data into weekly reports. By the time your team sees the signal, the buyer has already taken a competitor's demo. Real-time, person-level alerts change the game.
Identify the Exact Person Behind Every Target Account Visit
Kwin bridges the critical gap in your ABM stack — turning anonymous account-level visits into named, qualified buying committee members your team can engage immediately.
Install Kwin Alongside Your ABM Stack
Add Kwin's lightweight pixel to your website — it works alongside your existing ABM platform (6sense, Demandbase, Terminus, RollWorks, or any other). Connect your CRM and Slack. Setup takes under 5 minutes with zero IT involvement. Kwin complements your ABM tools, not replaces them.
Identify Buying Committee Members by Name
When someone from a target account visits your site, Kwin identifies them at the person level — full name, verified business email, job title, seniority, LinkedIn profile, and direct phone number. Not just 'Acme Corp visited' but 'Sarah Chen, VP of Revenue Operations at Acme Corp, viewed your integrations page for 4 minutes.'
AI Maps the Buying Committee
Kwin's AI tracks every identified person from each target account, building a real-time map of the buying committee. See which stakeholders have visited, which pages each one viewed, their individual intent scores, and where gaps remain — so you know exactly who to multi-thread into the deal.
Real-Time Alerts & Automated Outreach
The moment a buying committee member from a Tier 1 account hits your site, your AE gets an instant Slack alert with full context. Qualified leads automatically receive personalized email sequences from your domain. No more waiting for weekly ABM reports — strike while the intent is hot.
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Close the Gap Between Account Signals & Pipeline.
Stop relying on a single champion at each account. Kwin identifies multiple buying committee members visiting your site independently — giving your AEs a multi-threaded view of every deal and dramatically reducing single-thread risk.
No more waiting for weekly ABM reports. Get instant Slack notifications the moment a decision-maker from a Tier 1 account visits your site — with their name, title, company, the exact pages they viewed, and their real-time purchase intent score.
Finally prove which ABM campaigns, channels, and touchpoints are driving specific people from target accounts to your site. Move beyond account-level engagement metrics to person-level pipeline attribution that justifies your ABM investment.
Kwin doesn't just identify visitors — she qualifies them against your ICP, nurtures them with personalized email sequences, and books meetings for your AEs. Your ABM target accounts convert into pipeline around the clock, even when your team is offline.
From Account Signal to Booked Meeting — Person by Person
Frequently Asked Questions
Your ABM drives account visits. Kwin identifies the buyers.
Start seeing who from your target accounts is visiting.
Bridge the gap between account-level intent and person-level pipeline. Identify every buying committee member from every target account — in real time. Zero risk. 5-minute setup.