Your Best Prospects Come From Referrals. You Don't Know Who They Are.
Referral traffic from G2, Capterra, partner sites, and integration directories represents your highest-intent visitors. These buyers have already done their research and been guided to you by a trusted source. But 97% of them arrive anonymously — and your analytics only shows you a domain name, not the decision-maker behind the visit.
Review Site Visitors Are Bottom-of-Funnel — But You Can't Reach Them
When a VP of Sales clicks your G2 listing, reads your reviews, and clicks through to your website, they are deep in the evaluation phase — comparing you directly against competitors. This is the highest-intent traffic you will ever receive. Yet without visitor identification, you have no idea who they are, what their company is, or how to follow up. They evaluate your pricing page in silence and disappear.
Partner Co-Sell Traffic Is Your Warmest Referral — and Completely Anonymous
When a technology partner, integration marketplace, or agency directory sends traffic to your site, those visitors have been implicitly endorsed by a trusted intermediary. A buyer clicking through from a HubSpot App Marketplace listing or Zapier integration page is already sold on the ecosystem — they're evaluating your specific product. Yet you treat them the same as anonymous cold traffic because you can't see who they are.
Your Analytics Shows the Referrer Domain — Not the Person
Google Analytics tells you that 120 sessions came from g2.com last month. That's useful for traffic benchmarking, but completely useless for sales. You need to know that John Doe, VP of Acme Inc at a 500-person SaaS company, spent 8 minutes on your pricing page after reading your G2 reviews. Without person-level identification, referral traffic remains a vanity metric rather than a sales signal.
High-Intent Referral Visitors Disappear Without Outreach in 24 Hours
Research shows that B2B purchase intent declines sharply within 24–48 hours of initial evaluation. A buyer who visited your site from Capterra today is actively shortlisting vendors right now. If you wait until they fill a form (which only 3% will ever do), the shortlist is already finalised. Your competitors with visitor identification tools are already reaching out to the 97% you're missing — while they're still warm.
Turn Every Referral Click Into a Named Lead
Kwin identifies B2B buyers who click through from any referral source — G2, Capterra, partner sites, integration directories, industry publications — without forms, cookies, or pop-ups. Every anonymous referral visitor becomes a named, qualified lead in your CRM.
Install Kwin on Your Website
Add Kwin's lightweight first-party pixel to your website — directly or via Google Tag Manager. Kwin captures the referral source alongside the visitor's identity, so you know not just who visited but which partner, review site, or directory sent them. Setup takes under 5 minutes with zero IT involvement.
Identify Every Referral Visitor by Name
When a B2B buyer clicks through from G2, Capterra, a partner site, or any referral source to your website, Kwin identifies them at the person level: full name, verified business email, job title, company, LinkedIn profile, and direct phone number. Works across desktop and mobile in 175+ countries. You'll know the G2 reviewer who became a website visitor — by name.
AI Scores Intent & Segments by Referral Source
Not all referral traffic carries equal intent. Kwin's AI scores every identified visitor based on their referral source, pages viewed, time on site, and ICP match. A G2 visitor who spent 6 minutes on your pricing page gets a higher intent score than a blog reader from an industry directory. Your sales team sees the referral context alongside the lead score — so they know exactly how warm each prospect is.
Automated Outreach That References the Referral
High-intent referral visitors automatically receive personalised email sequences that acknowledge the context — referencing the solution category they evaluated or the integration they were researching. Your sales team gets instant Slack alerts with full context: the visitor's name, company, referral source (e.g., 'came from G2'), pages viewed, and intent score. Outreach feels helpful, not intrusive.
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Convert Your Highest-Intent Visitors Into Pipeline.
Referral visitors from review sites and partner directories convert at up to 15% higher rates than average organic traffic — because they arrive pre-sold. Kwin identifies 60-70% of them at the person level, versus the 2-3% who would ever complete a form on your site.
A buyer evaluating vendors on G2 right now will finalise their shortlist within 24-48 hours. Kwin delivers instant Slack alerts the moment a high-intent referral visitor lands on your site — so your team can reach out while the buyer is still in active comparison mode, not after they've made a decision.
Most analytics tools show you 'g2.com referred 84 sessions.' Kwin shows you that 12 of those were VP-level or above at companies with 200+ employees matching your ICP — and gives you their names, emails, and company details. Turn a traffic report into a sales call list.
Every time a partner or integration marketplace sends someone to your site, you now know exactly who it was. Kwin gives you person-level attribution for partner-sourced traffic — so you can quantify the pipeline each partner generates and invest in the relationships that actually drive revenue.
From Review Site Click to Booked Meeting — Fully Automated
Frequently Asked Questions
Your best prospects are already on your site.
They came from G2. Start identifying them.
Turn every referral click-through into a qualified lead. Identify the decision-makers who arrive from review sites, partner directories, and integration marketplaces — and reach out while they're still evaluating. Zero risk. 5-minute setup.